America is home to a large population of immigrants and diaspora communities, many of which will be participating in the 2024 general election in some way. It is predicted that at least 17.5 million Latino voters are expected to participate in the 2024 election, marking a significant 6.5% increase from the turnout in the 2020 election and a 38.3% rise since 2016. This suggests that Latino voters will represent approximately 14.7% of the total eligible voter population.

The economy stands out as the most significant concern for Latino voters this election. Voters have concerns about economic plans from both Vice President Kamala Harris and former President Donald Trump. Data reveals a divide in confidence regarding immigration policy, with 54% of Latino voters expressing trust in Harris, compared to 43% who trust Trump. However, when it comes to economic policy, Latino voters do not show a solid preference for Harris over Trump.

Trump’s recent rally at Madison Square Garden in New York has added further complications for Trump, particularly following comedian Tony Hinchcliffe’s sketch where he made derogatory remarks about Puerto Rico, referring to it as a “floating island of garbage” and leaning on racial stereotypes for humor. Census data reveals that there are 5.8 million people of Puerto Rican descent living in the U.S. This incident sparked outrage within the Latino community and led many to support Vice President Harris at the polls.

A survey conducted by Univision revealed that more than half of Latino voters (53%) consider Trump’s failure to acknowledge the backlash against Hinchcliffe’s comments as “very disrespectful,” with an additional 9% labeling his response as “somewhat disrespectful.” Furthermore, the rally marks just how pivotal respect and inclusivity are in shaping voter decisions. 

ABC 7 spoke to Puerto Rican voters about their responses to the remarks made at Trump’s rally. Political strategist Luis Miranda said: “Convicted Trump didn’t say the words that were said at his rally. But it doesn’t matter because it was his rally.” Additionally, ABC 7 interviewed New York Democratic Representative Nydia Velazquez, who said:“He made a calculated error yesterday. Basically, he said goodbye to PA, to Pennsylvania. In Pennsylvania, we have 450,000 Puerto Ricans.” 

The response to these events may play a crucial role in shaping the decisions of Latino voters, who are feeling the impact of cultural sensitivities on their political choices. Latino voters seek a candidate who values their communities and can accurately address their needs.

Header by Meredith Bach