Hot girls are the voting bloc politicians never thought to target.
Twitter users mobilized nationally Friday, January 24, with a grassroots online campaign, posting pictures of themselves with the hashtag #hotgirlsforbernie endorsing Senator Bernie Sanders as the Democratic primary candidate.
DePaul student Danaka Katovich started the movement with a tweet January 12 that said she wanted to start a group chat for hot girls supporting Sanders.
I wanna start a hot girls for Bernie group chat or something.
— d (@wifeoftoast) January 12, 2020
That night, Katovich and fellow DePaul student Hadiya Afzal decided on the hashtag #hotgirlsforbernie. Alongside Noor Hasan, who runs the Hot Girls For Bernie Twitter account, they made a group chat and added friends, other DePaul students, Twitter mutuals with some sort of political platform and anyone else who wanted to join. Bernie Sanders himself was added and is currently in the chat (he has never said a word nor is it likely that he frequents his Twitter DMs).
From there, the online campaign was born.
— Hot Girls For Bernie (@HotGirls4Bernie) January 23, 2020
The idea that anyone could be a hot girl was core to the movement. Katovich and Hasan both have made that clear since the beginning.
“It started with an inclusive mentality that anyone can be a girl and anyone can be hot,” said movement participant Jaya Sundaresh, a freelance reporter and hot girl. “That’s not really something men like to say.”
hot girls for bernie transcends gender and looks. we all are hot girls.
— maddie from the local news (@fettyschwapp) January 24, 2020
“Hot girl” is an inclusive umbrella term open to anyone who wants it – a nod to Megan Thee Stallion’s “Hot Girl Summer,” a song-made-meme widely circulated last summer.
Being a Hot Girl is about being unapologetically YOU, having fun, being confident,living YOUR truth , being the life of the party etc
— HOT GIRL MEG (@theestallion) July 17, 2019
“It’s about feeling yourself,” Sundaresh said, “And feeling brave enough to feel yourself in a world that doesn’t want us to exist as women who are self-actualized.”
After model Emily Ratajkowski endorsed Sanders earlier this month, a niche leftist meme was created half-joking that models and other conventionally hot girls disproportionately voted for Sanders.
“It’s funny. It’s a little controversial, but it’s all done in good spirit,” said Hasan.
The support, however, was no joke.
“Hot Girls for Bernie was meant to be a funny message that would attract attention to important issues/policies,” Katovich said in a direct message on Twitter.
me? also HOT
— lo-ro (@lauthenticity) January 24, 2020
After posting, Hasan watched the hashtag go from #26 nationally at around noon, to #1 in national and political trends by the end of the day.
“My phone was overheating,” she said, because of the number of notifications she received.
Hasan said she, Katovich and Afzal all had varying agreed-upon goals – Hasan’s was to get traction for Sanders and increase cash flow. Based on her own calculations, gathered from reports by those participating and tracking donations, she estimates they raised at least $10,000. One Hot Girl for Bernie, Kaylee Edgar, raised $6,000 in one day to donate to Sanders’ campaign.
Hot girls for Bernie did such a funny number on my DMs. My favorites are the ones that mention feet specifically. Oh also the one that just says "fat" pic.twitter.com/kwTdYvpWiM
— intrusive thot (@biorestripper) January 27, 2020
All three aimed to pick apart the “Bernie Bro” narrative tied to Sanders’ male supporters in the 2016 election – the trope of the generally angry, usually white “woke” guys on the left who are, as legend has it, remarkably sexist.
“We wanted to get rid of the notion that the only [Sanders] supporters are white cis[gender] men,” Hasan said.
Hateful and extreme individuals definitely exist on the left, Hasan said, as they do in every political movement, but they aren’t indicative of his entire base or Sanders himself.
Sanders has 9 million Twitter followers. The supporters that do feed into this “Bernie Bro”-ism are loud and active online – making it easy for outsiders to lump his entire support as a fairly indistinguishable, adjacent to the alt-right.
“It’s his online ‘Bernie Bros’ and their relentless attacks on lots of his competitors, particularly the women,” Hillary Clinton said in an interview with The Hollywood Reporter. “And I really hope people are paying attention to that because it should be worrisome that he has permitted this culture — not only permitted, [he] seems to really be very much supporting it.”
Hot Girls for Bernie counters this. A movement that confronts the perpetuation of “Bernie Bros,” instead aims to be more inclusive, more accepting and a more accurate representation of his diverse backing.
As of November, Sanders has raised the most money from women since the announcement of his presidential campaign – $17.1 million, making up about 40 percent of his funds.
He has raised the most money from Latinx voters as well, generating three times as much as Obama did in 2008, according to The New York Times.
In a national tracking poll by Morning Consult and Politico in February 2019, among Democrats, 32 percent of Black and 37 percent of Hispanic constituents polled said they would definitely vote for Sanders in the primary compared to 31 percent of the white constituents polled.
Hasan feels that this inaccurate portrayal of his base is partly rooted in how left his agenda is, or is perceived to be. Sanders is a white cisgender man, but his following is not entirely.
“The critique of Bernie is over-amplified and hyper-focused because of how progressive he is,” Hasan said, referencing his portrayal by political opponents from the spectrum of Sen. Elizabeth Warren to President Donald Trump and major media outlets.
— Hot Girls For Bernie (@HotGirls4Bernie) January 26, 2020
In the realm of Twitter responses, many who participated in #hotgirlsforbernie were met with hostility from the left and right.
“I posted my selfies,” Sundaresh said, “and then people started getting really f—king mean.”
— Jaya Sundaresh (@shutupjaya) January 24, 2020
Sundaresh said the response was expected but intense, receiving negative comments, mostly about her appearance, from conservative bloggers and trolls. She cited finding some peace of mind in how the backlash she faced may have shifted the focus from the other girls in the hashtag.
“I’m a bigger girl. That’s obvious. I’m hot, I know I’m hot, but other people are d—ks,” she said. “I knew it was going to be tough.”
Despite, Sundaresh notes that the Hot Girls for Bernie group chat is a supportive environment.
“I feel like when women talk to each other, there’s a lot of power there,” she said. “Whenever we saw a woman getting dogpiled, we stepped up to support them. We commiserated in the chat when we were getting dogpiled. It was just a really good, wholesome experience to talk to so many cool women.”
While this movement is almost entirely on Twitter – despite a short-lived Instagram account – the implications reach beyond 280 characters.
“The majority of the United States is not on Twitter. . .the average American is not up to date on Hot Girls for Bernie,” Hasan said, “but there are an increasing amount of young people online.”
The youth vote played a critical role in the 2018 midterm election, doubled since the 2014 midterms, according to a study by Tisch College’s National Study of Learning, Voting and Engagement. Social media is proven to encourage young people’s political action.
“Twitter can seem very polarizing. The internet can seem very polarizing,” Hasan said.
“But most people who use them are not polarized.”
You might have to be online to understand the nuances of the hot girl meme paired with the perpetuity of sexist Twitter replies, but offline Sanders has gathered expansive and diverse support leading up to the pivotal Iowa caucuses.
Next up is Hot Boys for Bernie set for January 31. Hasan said the group is also considering using the traction to organize canvassing groups. And, with an understanding that despite the inclusiveness, the term “girl” is gendered, are looking into a Hot Folx for Bernie, for nonbinary Sanders suppporters.
— Hot Girls For Bernie (@HotGirls4Bernie) January 29, 2020
“It’s not a revolutionary movement,” Hasan said, “But it’s a good way to interact and engage…in a way that’s trendy.”
Hot girls in YOUR area want Bernie for president!
— Hot Girls For Bernie (@HotGirls4Bernie) January 23, 2020